Milestones are as important as goals because they are a statement of fact whereas goals are a statement of ambition. Notice the milestones or markers along the way but don’t get obsessed about them at the expense of enjoying the journey.
When deciding what to have drinkers often look for markers and cues to help them make a decision and this could be something as simple as beer tap shaped like a hammer.
When it comes to the brand experience sometimes you just need a new map to guide you.
In a world that is suffering from content fatigue, surely another blog article is not going to help matters?