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Art for arts sake

by | May 10, 2018 | Marketing

There are few things I find more enjoyable in business that sitting down for a coffee with a new contact and finding out what makes them tick.

If there is the opportunity to do this outdoors in the sunshine with the sound of birdsong drifting on the breeze then so much the better.

I had the opportunity to do just that yesterday with a networking contact and it turns out that we are actually quite similar in that we are both creative and visual thinkers.

While I consider myself fortunate in that I have been able to make a business using my creative problem-solving skills, I have done so because my clients know that I don’t just create for fun, I create for money.

If you run a business born from a creative hobby or a passion, you might sometimes find that your creativity sits at odds with the commercial imperative.

This came up in our conversation yesterday as we were exploring ideas and opportunities for collaboration and was neatly summed up in an old pop lyric.

Art for art’s sake, money for God’s sake
With the 10cc song in the back of our minds, we were quickly able to identify which were viable business opportunities and which were fun creative projects and prioritise accordingly.

Sometimes I do create art for art’s sake. For example, I have recently started sketching again. While you won’t find my artwork in a gallery any time soon, it has helped me to keep my creativity alive and will lead me to create better commercial work in the future.

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